Emarsys

What the heck is Web Extend — and how do I even install it?

Glad you asked.

Web Extend is basically your website’s secret sauce for 1:1 personalization. But what is it exactly?

Think of Web Extend as a smart data detective — a script that quietly follows your visitors around your site, noting every click, search, and cart addition. It then feeds all that info into Emarsys so you get the full picture of who’s doing what, where, and when.

Here’s the rundown:

Your Product Catalog is the backbone — packed with all the product details like IDs, names, pictures, prices, and links.

Now, the online store? As visitors browse, add to cart, and check out, Web Extend tracks their move. It even connects the dots across devices, so if someone’s hopping between phone and laptop, you still get the full story.

What does that mean for you? Emarsys gets a crystal-clear view of how your customers interact with your brand — no more guessing games.

And the best part? Web Extend shares all this data across Emarsys’ tools, so you don’t have to waste time patching together different systems.

Want to know what else it can do? Track revenue from every channel, power automation, deliver smart insights, and even predict what’s next.

So yeah, installing Web Extend isn’t just a good idea — it’s essential. Ready to get started?

Learn more here